“What do I actually get at the end of a brand identity project? One proposal listed a logo and a short style guide. Another listed forty-one files. I can’t tell which one is giving me more.” Fair question, and the gap between those two proposals is narrower than it...
“How many logo concepts do I get? One studio quoted three. Another place offered twelve for half the price. Is more better?” Fair question, and it comes up before almost every identity project starts. The honest answer is that twelve is a warning sign rather than a...
The connection between the outdoors and The Alder Files is not decoration. It is not a mood board choice or a color palette borrowed from a mountain range. It is where the actual working philosophy behind every brand identity built here comes from. Twenty feet up a...
