Web Design Services

Web design services from The Alder Files focus on the same thing every other service here does: a site that reflects the brand accurately and works the way it’s supposed to. Sites are built primarily on WordPress, with theme and template-based builds on other major CMS platforms available depending on what a project calls for — the goal is a responsive, well-designed site built on proven platform tools, not custom-coded infrastructure.

Leather journal, color swatches, and monogrammed goods representing brand identity design elements

What’s Included

Web design work covers everything a brand-forward website needs:

Responsive Design

Built to look and work right on any screen size

WordPress Builds

Themes, templates, and page-builder-based sites (Divi and similar tools)

CMS adaptability

Shopify and other major platforms available depending on the project

Content layout & UX

Organizing a site so visitors find what they need without friction

Standard eCommerce Setup

Product pages, store design, and built-in payment processor setup (Stripe, PayPal, and similar) using the platform’s native tools

Built on Proven Platforms, Not Custom Code

Every site here is built using established CMS platforms and their built-in tools and page builders — not custom-coded backends or bespoke web applications. That means a faster build, a site a client can actually manage and update themselves, and a foundation that doesn’t depend on custom code no one else can maintain. Projects that call for custom development or advanced application work fall outside this service — better handled by a developer, and it’s worth knowing that upfront.

The Web Design Process

Discovery

Concept Development

Refinement

Delivery

Sites Built to Convert, Not Just Look Good

A website is judged by whether it does its job, not just whether it looks sharp in a screenshot. Layout, navigation, and calls to action are designed with the same intent as the visual system — moving a visitor toward whatever the site actually needs them to do.


Every web design project starts with a conversation about what the site actually needs to do. Get started on a project or see how engagements are structured on the Pricing page.

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