Brand Identity Design

Brand identity design is the foundation everything else gets built on — the logo, color palette, typography, and tone that make a brand recognizable before a single word is read. The Alder Files builds brand identities meant to hold up across every surface a brand touches, from a business card to a trailhead sign, not just the first mockup in a pitch deck.

What’s Included

A brand identity project isn’t just a logo. Each engagement includes:

Logo Suite

Primary mark, alternate versions, and usage variations for different contexts

Color Palette

A defined system with exact hex, RGB, and CMYK values, so the brand looks the same everywhere it appears

Typography

Selected type for headlines and body copy, chosen to match the brand’s voice

Brand Style Guide

The reference document that keeps a freelancer, printer, or new hire consistent with the brand without needing personal oversight on every piece

The Brand Identity Design Process

Most brand identity projects run 6–8 weeks, structured in four stages: discovery, where the brand’s audience, positioning, and goals get defined; concept development, where initial directions take shape; refinement, built around feedback rounds; and delivery, where the final files and style guide are handed off ready to use.

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Discovery

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Concept Development

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Refinement

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Delivery

Built for Brands That Get Used, Not Just Seen

A logo that looks sharp in a portfolio and a logo that holds up on a hangtag, a hat, or a mountain-line hero image are not always the same thing. Brand identity work here is built with that gap in mind — designed to survive contact with the real world, not just a screen.

Every brand identity project starts with a conversation about what the brand actually needs. Get started on a project or see how engagements are structured on the Pricing page.

Start a Project