Motion Design Services
Motion design services from The Alder Files bring a brand’s visual identity to life through animation — logos that resolve on screen, text that moves with intention, shapes and characters built to carry a brand’s tone, and footage combined into something with the spark people expect from a social post or product launch — including full animated explainer videos that bring all of these elements together into one piece. This is animation work, not videography or cinematography — the difference matters, and it’s covered below.
What’s Included
Motion design work covers the animated layer of a brand’s presence:
Animated Logos
A brand’s mark built to move, not just sit static
Text & Title Animation
Kinetic type for social posts, intros, and promos
Shape & Character Animation
Custom animated elements built to match a brand’s visual system
Explainer Videos
The short, medium, or long high-impact clips built for a product drop or campaign moment
Footage Compositing
Combining existing footage with animated elements into a finished piece